PRESS RELEASE 16/06/2016
Faraone Casa d’Aste is born. In june, under the hammer, the queen of Italy’s collier..

Faraone, the Italian brand of fine jewelry dating back to around 1860 , opens today , thanks to its centuries-old expertise in the field of the Haute Joaillerie, “Faraone Casa d’Aste”, specifically dedicated subsidiary to the sale at auction of fine jewelry masterpieces.
Admirers of Faraone jewels were, and still are, members of noble families in the past like the Queen Margherita of Savoy, the Monegasque Royal Family, as well as international stars of opera and cinema such as Maria Callas, Anna Magnani, Ingrid Bergman and Ava Gardner.
Along with the more traditional activity of fine jewelry creation, the realization of true works of art to wear, like the pieces of the “One of a Kind ” collection, Faraone offers to its customers a unique and comprehensive service of evaluation, purchase or trade for both precious jewelry and watches. The company also assists customers by placing them at auction through its own auction house, in order to guarantee the best evaluation, namely that of the market.
A dedicated and experienced team will evaluate fine jewelry masterpieces of all periods, either of the Maison or of other iconic brands, from single pieces to entire collections.
The constitution of Faraone Casa d’Aste comes from a specific analysis of the trend in the use of jewels, explains the company CEO, Victoria Bianchi:
“The opportunities to wear jewelry of a certain importance are now rare. The finery and brooches of our grandmothers have left the scene. Why not sell them, or turn them into something more wearable? The opportunities we offer our customers are various: from the auction sale, to the barter of the jewel with a more current version of the same, to the direct purchase from us in the event of great value item signed by our Maison masterpieces or by other brands.”
Faraone Casa d’Aste plans to organize in 2016 two auctions. The first event is scheduled for the 16th June at Four Seasons Hotel in Milan, where 140 among selected masterpieces will be auctioned.
Among the goods at the auction, the diamond parure belonged to the Queen of Italy, Margherita of Savoy and received as a present by her husband, the King Umberto I of Italy.
The opening of “Faraone Casa d’Aste” has been well received by collectors and traders so as to bring immediately to the private pre – sale of a beautiful 15.60ct unheated burmese ruby; a second jewel featuring same characteristics, mounted on a diamond brooch from the early 1900s, will be auctioned.